Strategy & Growth
Positioning, markets, and portfolio choices.
- Go-to-market strategy
- Market and customer segmentation
- Pricing and packaging design
Advisory Services
Structured consulting for complex B2B decisions.
Clear service lines. Measurable outcomes. Built for leadership teams who need focus and momentum.
Strategy
Executive-ready recommendations in 6–8 weeks.
Execution
Hands-on support through implementation sprints.
Who we work with
B2B leadership teams Corporate strategy Transformation offices
Service lines, at a glance.
Three core practices. Each designed to move a specific part of your business forward.
Operations & Enablement
Process, tooling, and team alignment.
- Revenue operations design
- Process mapping and simplification
- Sales and CS playbook build
Change & Transformation
Turning strategy into lasting behaviour.
- Transformation roadmap design
- Change communications planning
- Leadership workshop series
Strategy & Growth
Strategy & growth consulting.
Clarity on where to play, how to win, and what to do first.
Go-to-market strategy
Positioning, motion, and focus.
Ideal clients
- b7 B2B SaaS, services, or manufacturing firms at Series B and beyond
- b7 Leadership teams planning a new market or segment push
Key outcomes
- b7 A crisp GTM narrative the whole company can explain
- b7 Prioritised segments with clear entry strategies
- b7 90-day execution plan with owners and milestones
Pricing & packaging
Value-based structures.
Ideal clients
- b7 Companies with flat growth but strong product-market fit
- b7 Teams unsure if discounts, bundles, or tiers fit best
Key outcomes
- b7 Clear pricing architecture aligned to value drivers
- b7 Packaging that simplifies choices for buyers
- b7 Guardrails for discounts and deal review
Market & customer insight
Signal over noise.
Ideal clients
- b7 Organisations entering new verticals or regions
- b7 Teams needing real customer language for decisions
Key outcomes
- b7 Insight packs that feed strategy, product, and sales
- b7 Clear view of competitive alternatives
- b7 Customer verbs that sharpen your story
Operations & Enablement
Operationalising your strategy.
We design simple, practical systems that help teams ship work on time.
Revenue operations design
From intake to renewal.
Ideal clients
- b7 Companies with siloed sales, marketing, and CS data
- b7 Teams rebuilding CRM or revenue tech stacks
Key outcomes
- b7 Defined stages, fields, and workflows that match reality
- b7 Reporting that leadership actually uses
- b7 Playbooks aligned to your data model
Process mapping & simplification
Less friction, fewer handoffs.
Ideal clients
- b7 Organisations with inconsistent customer journeys
- b7 Teams tired of workarounds and shadow processes
Key outcomes
- b7 Current-state maps that make issues visible
- b7 Lean future-state flows with fewer approvals
- b7 Simple SOPs teams can actually follow
Sales & CS enablement
Plays, tools, and rhythms.
Ideal clients
- b7 Growing teams hiring new reps or CSMs quickly
- b7 Leaders who want consistent customer conversations
Key outcomes
- b7 Shared playbooks with clear triggers and next steps
- b7 Enablement assets aligned to your GTM story
- b7 Cadences that keep teams on the same page
Change & Transformation
Guided transformation support.
We help leaders turn slideware into real behaviour change.
Transformation roadmap
From vision to milestones.
Ideal clients
- b7 Organisations with multiple, competing change efforts
- b7 PMOs or strategy teams needing structure
Key outcomes
- b7 A single, integrated transformation map
- b7 Clear sequencing and dependencies
- b7 Governance model and operating rhythm
Change communications
Simple, honest messaging.
Ideal clients
- b7 Leaders who want less noise and more clarity
- b7 HR and comms teams supporting major shifts
Key outcomes
- b7 Message house and storyline for the change
- b7 Communication calendar across channels
- b7 Toolkits for managers and local leaders
Leadership workshops
Aligned, confident sponsors.
Ideal clients
- b7 Executive teams leading multi-year change
- b7 New leadership groups needing a shared language
Key outcomes
- b7 Workshops tailored to your agenda and constraints
- b7 Agreements documented as simple commitments
- b7 Follow-up actions with owners and dates
How we typically engage.
Simple structures that fit around your leadership rhythm.
Focused sprints
46 weeks on a defined question with a clear decision at the end.
Best for: specific strategy, pricing, or process questions.
Retained advisory
Ongoing access to a senior advisor plus light-weight project support.
Best for: CEOs and exec teams wanting a consistent outside view.
Workshops & offsites
Half-day to 2-day sessions for alignment, decisions, or reset moments.
Best for: leadership teams at key inflection points.